colorful moments...

the leaflet inserted with my morning paper caught my eyes: an announcement of a missing cat, a reward of 5000 taka, a picture and description of the sweet little black cat so sorely missed by a child.  my mind went back to 2004 when me, jana and espen had started playing with the idea of a social media for local communities: the case of a missing cat was something we used to explain our vision for how social media could be meaningfully developed to serve the needs of local communities.

a family has lost a dear pet – they seek help from their local community to search for it

in every corner of the world, there is often small hubs for the local community where people use some kind of a notice board to announce and search for concerts, part time jobs, street renovations, a helping hand and missing cats.

the local community notice board exist because of our belonging somewhere

social media has come a long way with facebook, twitter as well as our own somewhere in… blog, aawaj and somewhere in… events, but the way i see it we all are still to crack the code for reaching real local.

aawaj local community as it started and as we not yet could finish

the sweet little black cat went missing from road no 96 in gulshan 2.  if it is still alive and exploring the world, it may not have strayed too far away.  it is the people living in the nearby area who are most likely to spot it.  if you find it, you will both mend the broken heart of a little child and give the cat back to a cosy home.  if not adding a plus to your karma at least make yourself feel a bit more useful.

in the meantime, we at somewhere in… should continue our efforts to go more local, much more local.